How Brand Social Value Will Play a Part in 2022
If you are an avid follower of your favourite brands on social media, you would have noticed a stark difference in strategy from pushing their products to creating a definite connection with the brand.
Today, the consumer’s desired connection to the brand has shifted from purely price point to overall value they receive.
And this approach works brilliantly for the brands as well. They can finally move away from price wars and discounts to finding ways to connect largely with the consumers. It has shifted focus from product knowledge to story telling. This gives the brand strategist a much difficult task of selling stories and not just products. If you feel this fits the need of your company, reach out to us and let us tell your story!